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Jul

03

Finding Buyers When House Flipping

Posted By: Ramon Rivas on July 3, 2010 at 12:02 pm

If you are flipping a property, you need to find buyers fast in order to make money. You can find buyers quickly by meeting investors and other potential customers at local business events and auctions and by building online mailing lists that you can send to potential buyers.

House flipping is attractive because it allows you to start making money right away. You don’t have to rent out the property, take care of taxes and management costs for months or years, and you don’t have to wait around waiting for buyers. The idea behind flipping is that you buy distressed property, turn it around, and sell it quickly to someone as soon as the renovations are done. The trick, of course, is to find buyers who are willing to buy quickly. If you’re planning on flipping a house but cannot find a buyer quickly, the delay in selling will mean lost profits.

To sell your investment home quickly:

1) Visit auctions to meet other investors. Local foreclosure auctions are not only a great way to find your next investment property for refurbishing and reselling, but they’re also a great place to pass out your business cards to other investors. Collect the business cards of other investors at the auction in order to build an investor list that you can contact whenever you have a property to sell. This is especially important if you plan on house flipping fairly regularly.

2) Build an e-mail list. Once you have a number of business cards and e-mails of other investors, develop a mailing list and an e-mail list. This way, you can contact investors quickly whenever you are about to sell property. However, keep in mind that you cannot simply send unsolicited information to other people. Have investors sign up for your mail newsletter or your e-mail newsletter, and this way you can send information about your latest home in the latest issue of your newsletter. Use a double opt-in list for e-mail newsletters and e-mail discussion groups, especially, because anti-spam laws can be fairly strict. Also, be careful not to abuse your e-mail list or mailing list. If you send investors a lot of information that they are not interested in, they’ll not only opt out of the mailing lists and e-mail lists, but they will become annoyed and less likely to look carefully over your property opportunities. You may wish to divide your mailing lists into a few groups. For example, send your higher-end properties to those investors interested in higher-end homes, and send rental units to those investors interested in commercial properties. This way, each investor will get the information that they’re actually interested in using.

3) Join business groups in your area. Any meetings, events, or luncheons held by business groups in your area are a great networking opportunity that lets you meet potential investors and investors in your area. Plus, you will be meeting people who are not investors but are still interested in business. These people may still be interested in contacting you when they have a property that they need to sell quickly or hear of a property that is going up for sale. Just about anyone can refer business to you and can refer customers to you, so make friends with lots of business owners in your area.

4) Go online. The Internet has lots of discussion groups, message boards, and forums where you can meet other investors who might be interested in buying your properties. These are great resources if you are house flipping, since you can receive and send information fast.

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Jul

02

Finding Buyers For Investment Properties

Posted By: Ramon Rivas on July 2, 2010 at 12:00 pm

To find buyers for your properties, get to know other investors who would be interested in buying from you. Do this by developing an identity, looking through title records to find other investors, developing a marketing strategy and contacting investors who advertise via street signs.

Finding buyers for investment properties does not have to be a complex marketing battle. In fact, successful real estate investors often find buyers and tenants for their properties before the even purchase a piece of real estate. They do this by focusing on other real estate investors. Other real estate investors are always looking for properties to buy, so if you can supply them with properties, you will have a steady stream of potential clients at your beck and call.

Developing a list of investor clients willing to buy your properties is as simple as:

1) Developing a brand. In order to have investors remember you, you need to develop a brand or identity that stands out. This can be as simple as wearing a distinctive style of clothing, having a polished image, being approachable and personable, or having a specific niche or focus that is intriguing. Even a memorable business name or business card can go a long way towards ensuring that people remember you.

2) Looking for title records. Visit a title company or get to know a local real estate broker to find local title records. Good investors who are interested in buying and selling lots of properties show up on these records very regularly, so when a few names show up in the records again and again, you know that those are contacts you want to make.

3) Marketing. When you eventually have your list of investors, you will have to do less marketing work in order to sell your investment properties. However, at the beginning, especially, you will need to market in order to generate a list of potential investors interested in your homes. To do this, hand out brochures, business cards, and other marketing materials to everyone you know. Try targeting your ads to places where you know investors visit. For example, sign up for the local investors club or advertise in a local publication that investors tend to read.

4) Look for street signs. Any signs that say “We Buy Houses” are generally from investors, and you generally want to get to know the people who are pasting around the signs in your area. You want to contact these people when you have investment properties you want to sell, and you want these people to call you when they come across business opportunities that they don’t want but which you might find intriguing.

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Jun

16

Different Marketing Ideas For Brokering Real Estate

Posted By: Ramon Rivas on June 16, 2010 at 2:00 am

Brokering real estate is one of the most competitive business endeavors today and one that needs for people running it to possess the right skills in order to thrive in the market. It is not a secret that the market has been hard on the real estate brokers and agents, with the prices striking all time lows, so the really only way to keep that cash coming is to be able to sell more properties. The current economic downturn has caused more difficulty to the realtors.

Clients have become astute at tying into one realtor and paying them the standard commission that is rather high to them now that houses are now worth lesser than what they originally paid for. These property sellers would therefore prefer a lower commission charged or set a fixed price so they can continue with the sale. So, the impact for the realtor is added burden how to gain their trust, both from the buyers and sellers.

Use referrals

maybe the most traditional tools, but referral can still be considered the best marketing tool nowadays. Giving out your business cards to your satisfied clients will start the game. The sellers or buyers who have been satisfied with your services can pass on the business cards to their colleagues, and catch their attention especially if they are looking for an efficient way to do the property business. Running an ad to several local papers will also keep their eyes on your real estate office and will keep them reminded of the name.

Create a website

Nowadays, running a personalized website is the best way to Advertise your products and services. Everyone is going online, so this is a good point to place your business. Do the things that successful online business owners do, like promoting the website, creating a mailing list, signing up list, etc. Make the website informative by putting good quality articles, which are by the way advisable to make your website attractive to the search engines and so pull many readers to your site where they can find the brokering real estate services you want to provide them. Don’t forget to mention that you want to help people make decision when it comes to buying or selling properties.

Provide honest and quality services

It is always effective to start a business that is honest and provides nothing but quality services. People remember these characteristics when they chanced to experience doing business with you. It gains their confidence and therefore would to keep coming back for more and more importantly to you, pass on a good word of mouth until your business becomes famous all over town.

Be knowledgeable

People ask questions and want information. If they are not satisfied with how you answer, you might lose them. So always make sure, you and your agents are armed with knowledge and experience in the field. Knowing the real core of the entire real estate business is a great way to keep your office running strong and lucrative.

Keep a good base of customers

Finding a list of home buyers is a great way to keep your business thriving. You can do this by placing ads in different places, such as online or putting ads on classifieds. You can even try cold calling and gather good contacts which you know will be helpful in the business.

There are many other marketing ideas which you can incorporate into your brokering real estate business, but the key is to be diligent in every little detail that you do. Confidence, experience, and great quality product and services must be remembered to keep the business lucrative and thriving.

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