To sell a property for profit, you need to ensure that your property is attractive, and a large part of that is making a first great impression. Make sure that your property makes a great impression from the curb by cleaning, repairing, and using good color contrast.

If you are interested in real estate investing for handsome profits, you need to consider the curb appeal of any property you wish to rent or sell. A big part of the real estate game is buyer and tenant psychology. One thing that researchers have found about tenants and home buyers alike is that emotional response accounts for a great deal of investor success. In other words, the investors who can appeal to a tenant or buyer’s emotions — and make the tenant or buyer imagine themselves in the property — has the greatest chances of success. Curb appeal means improving the first impression that your property makes. Studies have shown that when the first impression of a property is positive, it is easier to convince a tenant or buyer to invest.

There are many ways that you can increase the curb appeal of your properties without a great deal of time and money:

1) Clean. A very tidy appearance is paramount to good curb appeal. Therefore, be sure to scrub the sidewalk, flagstones, walkway, windows, and siding. Mow the lawn, rake the leaves, clear the snow, and do everything you can to create the neatest possible appearance. You can do much of this yourself, although you may want to hire professionals or at least rent a high-pressure cleaning system for taking care of the exterior tiles or brickwork of a home. If the sidewalk outside your rental property or home is crumbled and in poor shape, you can generally contact the municipality to fix the problem.

2) Choose great colors. The color of your property goes a long way towards asserting good appeal. In general, you want to consider the colors of the properties around your property. If you are selling a suburban home, for example, located in a lot surrounded by pastel colored homes, you do not want to paint your property a right color. It would stand out too much. The right color blends well with the properties on either side of it. Make sure that the colors are fresh by applying a new coat of paint. Don’t forget the colors around the property, either. A bright green lawn or even crisp white snow contrasted with the few pine trees create visual appeal as well. If you’re interested in real estate investing, learn which colors to select, or hire a professional to select the right colors for you.

3) Repair. It should go without saying that you should ensure that everything outside is in good working order and looks attractive. This means that any broken walkways, bare patches on the lawn, and rickety shutters should be fixed up at once. You’ll find more success in real estate investing if you are selling a property that people want to buy.

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By John Tatman, Retired Real Estate Appraiser
 
Let us try to see your home through the buyer’s eyes. You have lived there for years and you see your home everyday. Is it appealing from the street? Would YOU buy it? Be honest.
 
In addition to all the common sense preparations such as picking up the toys and cleaning the yard…let’s spend a little money and really make your home inviting.
 
 
The lawn: Common sense tells you to keep your lawn mowed and edged, but does it look like a green desert…with no pizzazz? Let’s go shopping and add some. Visit your local nursery and bring your checkbook. We are after greenery, concrete and other things.

Consider your entryway… Assuming your lawn is not already landscaped; consider putting 2 to 4 – 18 inch to 24 inch pot plants along the entryway. This will give a welcoming atmosphere. Also, consider an attractive concrete birdbath “close to the front entry”.
 
The driveway:  Plant 2 – 18 inch to 24 inch shrubs on the entry to your driveway. The Mail Box: Whether it is located near the entrance or on the curb, if it is not new…replace it. The preferable color is black with gold trim.
The Entryway/Porch: In addition to removing the cobwebs, consider new paint, preferably a light and inviting color.

The Front Door: Common sense says paint it…but l’ll go a bit further, replace it. This is the most important decision you will make. A bland looking front door gives the impression that the interior will also be bland
and set the tone for the home tour. It is human nature.
 
I suggest a top half, leaded glass door beautifully stained and varnished.
You will be surprised at the difference this will make in the mental tone this will set, even in yourself.
 
Some of these suggestions may seem a little extreme, but with years of  experience in the Real Estate industry, I have seen these tips work with much success. When you can look at your home and objectively say…Yes, I would buy it! You are ready to place your For Sale sign in your yard.
 
John Tatman is a retired Certified Real Estate Appraiser
Texas Showcase Homes

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As a home seller you want to initiate that positive feeling from a prospective buyer; choosing a new home is a very emotional thing and it is this emotional vibe that you want to tune into to. It is always the first impression that will dictate the buyer’s mood.

Think of the times that you have been in the audience waiting to hear a speech. When the person walks onto the stage you are expectant and interested in what he has to say. In the first one minute he either has your attention – or you are wondering where he bought his shoes from. If he has wit, a smile and a bright voice you will listen. If he drawls, sounds dull and is talking too quietly your brain leaves the stage.

You will only listen to a boring speaker if you really want to hear what he has to say. Your house is like the speaker. If it appeals in the first minute, the buyer will proceed with interest and enthusiasm. If the first appearance doesn’t draw the buyer in, he will approach the viewing of your home with the thought that he is wasting his time. This is where the price of your house comes in; if there is nothing much going for it, then make sure you take the realtor’s advice about the price.

If you know your house is a no-frills house, then the first impression will be critical to set the mood. A realtor calls this curb appeal, and if yours is not able to look ‘fantastic’, it can at least look promising.

Step out side your house, and walk to the street and scrutinize your own home from the sidewalk. Check for things like scuff marks around the base of the house and broken parts of fence. Sweep the paths and hide the garbage can. Make sure the gardening is done – no dead weeds or yellow patches on the lawn.

Certain additions can make your home look as if it is cared for. For instance, plants in pots around your front door. A statue or an elegant bird bath placed centrally in your lawn can take away the plainness of a yard. If you are worried about theft, most of these are too heavy to be easily moved. Flowers or plants can be grouped around it.

This applies to any season. If you are selling your home in autumn you can always buy some potted chrysanthemums or azaleas, if you are selling in spring use daffodil and crocus etc. Whatever time if the year, there can be either flowers or berry bushes in the yard. The back yard will not count so much in terms of first impressions. So concentrate on the front for the first visual impact to your buyer.

One very easy solution to the visual appeal problem is to have a very soft bed in the front and cover it with wood chips. As each season turns, a different group of pot plants can be ‘dug in’ to the soft soil. Once the daffodils die, those pots get pulled out until next year and the petunias go in, then chrysanthemums, until finally it is the winter pansies and the berries. With a bird bath in the center and about three small ever green shrubs, your front yard will always have appeal.

It is not just that you are appealing to the type of person who likes a nice yard; if the yard is looking good, it will make the buyer think that the rest of the house will be looked after and he will approach the viewing of your house in a positive way. This positive attitude means that the buyer’s frame of mind will be open to the emotional appeal of your home.

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Before listing your home, some real estate agents will tell you to work on the outside of the house first, but unless there is a major project involved, or your in a hurry to list, it is probably best to save the outside for last. There are two main reasons for this.

First, the first steps in preparing the interior of the house are easier. They also help develop the proper mind set required for selling – beginning to think of your “home” as a marketable commodity.

Second, the exterior is the most important.

A home buyer’s first impression is based on his or her view of the house from the real estate agent’s car. They call that first impression “curb appeal.”

So take a walk across the street and take a good look at your house. Look at nearby houses too, and see how yours compares. Then it may be time to go to work.

Landscaping – Is your landscaping at least average for the neighborhood?

If it is not, buy a few bushes and plant them. Do not put in trees. Mature trees are expensive, and you will not get back your investment. Immature trees do not really add much to the appearance value of the home. For house selling tips about ROI see that section

If you have an area for flowers, buy mature colorful flowers and plant them. They add a splash of vibrancy and color, creating a favorable first impression. Do not buy bulbs or seeds and plant them. They will not mature fast enough to create the desired effect and you certainly don’t want a patch of brown earth for home buyers to view.

Your lawn should be evenly cut, freshly edged, well watered, and free of brown spots. If there are problems with your lawn, you should probably take care of them before working on the inside of your home. This is because certain areas may need to be re-sod, and you want to give it a chance to grow so that re-sod areas are not immediately apparent. Plus, you might want to give fertilizer enough time to be effective.

Always rake up loose leaves and grass cuttings.

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First impressions matter most. This is one concept that many homeowners trying to sell their homes and first time property investors trying to sell or rent property fail to understand. Curb appeal is the first impression when it comes to a house. This is the place that you as an investor or seller want those driving buy to think of as home. For this reason you should pay careful attention and spend some degree of time and effort making the outside of the home inviting and appealing to potential buyers or renters.

One of the first things that people will notice is crumbling paint and bland or tired and faded colors on the exterior. Vinyl siding is often inviting because it is easily cleaned and reinvigorated. It also happens to be fairly low maintenance, which often appeals to buyers and renters alike. There are those however who will argue that siding detracts from the potential personality of a home. To each his or her own in this as it is a personal decision on behalf of the buyer and the seller. Regardless a clean and crisp paint job or siding makes a much better impression than an apparent state of disrepair.

Remember those first impressions are important. If the outside of the home is rather unimpressive potential buyers are quite likely to discover the diamond that is the inside of your home. Another thing you can do to add curb appeal is to plant low maintenance flowers and plants around the exterior of your home. You do not want to invest in plants that require constant care nor do you want to seriously invest in plants that are going to grow out of control and look unwieldy. At least you do not want to plant these around the exterior of your home that is facing the road. Bushes and climbing vines do well in many cases along fences that surround the property however or as a dividing privacy line between your property and neighboring properties.

If you live in an area that isn’t conducive to green grass you may want to consider some sort of hybrid that can thrive with less water or choose some form of landscaping that doesn’t rely on large open patches of grass in order to be beautiful such as xeriscaping then that is quite probably a wise idea. The point is to make the house as attractive on the outside as you hope those viewing the property will find the inside.

Another thing to keep in mind when making the upgrades is to clean the sidewalks and driveway if it is concrete. It is amazing what a high power pressure washer can do to your sidewalks, driveway, and/or front porch. Don’t stop there however; take the time to make sure your doors and windows are clean as well. These little things often make the biggest impression. If you care properly for the exterior of your home and keep it nice and shiny chances are (in the buyer’s mind) that you will have taken the same care of the inside of the home that they are quite possibly now considering.

Taking the extra time to insure that the outside of your home is attractive to buyers can translate into higher and quicker offers than neglecting the essential real estate between the front door and the curb. Do not overlook this powerful piece of advice and you should enjoy a little more success in your efforts to sell your home or investment property.

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