August 20th, 2010

Hello and Welcome to Xima’s Webinar Training Archive for August 20th, 2010. Here are some of the questions our subscribers asked in today’s training. Please watch the video to see the answer to all these questions and more:

• Q: I type in address of property & it says property not found. What should I do?
• Q: Good morning Ramon. In the last few months have you seen any trends of the Xima users where they are having success in the real estate investment side of the business?
• Q: In the last six months have you seen more or less foreclosures coming to the market in Broward , Dade, Palm Beach countys? Does Xima provide charts to show trends for this type of information?
• Q: my template looks different, don’t get “Known Debt”
• Q: Can you show us how to do a marketing campaign?
• Q: Can you change the display template on the fly while viewing the results of a search?
• Q: Please explain why the “known debt” caused the last sale search to go from 55000 to 100?
• Q: i am interested in finding the best candidates for owner financing…people with some equity, possibly behind on payments & with a low monthly payment on their mortgage. is there any way for me to locate them according to this criteria?
• Q: does xima’s coverage expand to naples?
• Q: Mailing to Corp/LLC owned properties
• Q: Find REO listings

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Real Estate refers to an immovable property that is eternally affixed to the land. Due to expansion of private property ownership it has become a foremost area of business. Each real estate transaction requires specialization in this field. Professionals always deal with a great parcel of land. Real estate business generally includes appraisal, brokerages, development, property management, real estate marketing, and relocation services.

There are mainly three types of real estate such as residential, commercial or industrial real estate. Even each and every construction business belongs to one of these types. Nowadays people mostly choose Internet Real Estate because it is one of the best ways to deal with the finest real property. Usually several buyers and sellers use Internet services to find real estate as per their needs.

Normally first time investor gets confused about real estate business because he/she doesn’t have any experience about how to deal with real estate and real estate marketing plans. You should concentrate on all market conditions and every type of real estate to get good results. The investors can also take some suggestion from professionals. They provide all information about real estate and the right time to invest in real estate business.

Basic thing about real estate is that it’s a game of few words such as Who, What, When, Where, Why, How and How much. It means at the time of dealing with real estate you’ve to be aware of all such things. You’ve to be sure about the reputation of the seller or market from where you’re going to purchase real estate.

If you’re a seller of real estate you’ve to mention all important things, like purpose to sell the property or how to contact you for further transactions, in your advertisements or letters. Whenever you’re getting started with real estate business time is the major issue. It is one of the important things for your real estate marketing campaign so try to tell about the time period in which the buyers can purchase it.

Your real estate investing strategy basically depends on the such topics like are you going to sell it further or want to fix it up for your personal use or to give it to someone on lease. As you’re getting familiar to real estate business you can choose best suitable option as per your needs. Next important thing for real estate business is that how much you can spend for it? You should also mention about the communication method so that the buyers or sellers can contact you.

With proper concentration and complete understanding about real estate you can achieve your goals in real estate business.

There’s little doubt that the U.S. real estate market is undergoing a profound transformation. After several years of freewheeling lending practices and unsurpassed increases in home valuations, the real estate market is undergoing a major correction. Home values are dropping in many areas around the country, and some homeowners are facing an impending uptick in their adjustable rate mortgage payments, placing them in an untenable position.

In short, it’s a volatile market. Lenders are tightening the criteria for mortgages, and subprime lending is gone. Most homeowners who are holding subprime mortgages are facing foreclosures, while others are trying to sell their homes before they find themselves in a negative equity situation. As a result, real estate professionals, investors, and home sellers are scrambling to gain an edge in a competitive marketplace.

Real Estate Marketing

Long gone are the days when traditional methods of real estate marketing are sufficient to move properties. A sign on the lawn, a Multiple Listing Service listing, and an open house still have their place, but they comprise only one facet of an effective real estate marketing campaign.

Just as in most other areas of business, the Internet is playing a crucial role in real estate. Online listings of homes for rent, homes for sale, and foreclosures draw an increasing number of buyers and investors. Photographs and video are increasingly being used to whet the appetites of potential buyers. Still, online listings and multimedia presentations are relatively passive forms of marketing in this competitive era. Those who are on the cutting edge are utilizing the Internet to their best advantage, and taking strategies from the playbooks of those in other fields.

Email Marketing as a “Push” Strategy

If drawing potential real estate buyers to an online listing is a “pull” strategy, then real estate email marketing is a “push” strategy – one that makes sense in today’s marketplace. After all, retailers and e-tailers use email marketing to their best advantage. Email inboxes are stuffed with large and small business emails alike. It makes sense that real estate email marketing can also be effective, in that it delivers information about agents, developers, sellers, and their respective properties directly into the hands of interested potential buyers.

Email Marketing is Easier than it Seems

At first blush, real estate email marketing may seem out of reach for many people. After all, their expertise is in real estate and they may not be very tech savvy. On the contrary, there are online real estate services that make email marketing a cakewalk for virtually anyone.

When looking for an online email marketing service, choose one that can help you create emails, manage your contact lists, and obtain tracking reports. Essentially, you should be able to send your first email marketing piece in less than an hour. The best services have “wizards” that allow you to, for example, put together email newsletters using a Web interface and on a single screen. Templates and click-and-drag functionality allow you to easily arrange text, upload photos, and instantly see what your recipients will see when they receive your email.

Once you’ve sent your emails or newsletters, the service should enable you to track the results, telling you how many emails you sent, how many bounced back, how many people opened the email, how many clicked on the links, and how many forwarded it on to others.

There’s little doubt that real estate email marketing is a cutting edge tool that helps push your message into the inboxes of potential buyers. And in today’s competitive environment, it’s an advantage you can’t afford to be without.